F&I and Showroom Supplements


F&I and Showroom, the industry's leading source for F&I, sales and technology

Issue link: http://fi-magazine.epubxp.com/i/136962

Contents of this Issue


Page 11 of 27

THE ALLY DIFFERENCE 10 Unique Offerings Ally Auto is a strategic asset to dealers and their operations. And that advantage extends beyond its innovative retail financing products. Here's a look at some of the highlights that make Ally unique. Ally Dealer Rewards Ally's Dealer reward program provides significant incentives to eligible dealers for leveraging Ally's products and services. Available benefits include retail and lease bonuses up to several hundred dollars per contract, as well as floorplan rewards that equate to as much as 150 basis points. The more business a dealer does with Ally, the more rewards they receive. Ally's Buyer's Choice (ABC) This innovative product wraps the advantages of both buying and leasing into one unique product. It provides car buyers with a one-time option — at either 48 or 60 months — to sell their vehicle to Ally at a predetermined price. Buyers can also choose between a 12,000 or 15,000 annual mileage option. Ally Balloon Advantage Now available in 27 states, this hybrid financing product offers customers reduced periodic payments with a larger balloon payment at the end of the contract. There are no driving mileage restrictions with the program, and term-length options are available on eligible new and used vehicles. mance was the impetus behind Ally's Blueprint for Dealer Growth program, an initiative that put countless dealer specialists — individuals with at least 15 years in the business — in the feld to analyze the operations of Ally's dealer customers and come up with customized plans designed to help dealers increase F&I product acceptance rates and proft-per-vehicle-retailed averages. Todd Barnes signed up his Santa Rosa, Calif.-based Platinum Chevrolet for the program after purchasing the operation in 2009. The business was struggling when he assumed control, so he turned to Ally to help him right the ship. Barnes recounts his frst face-toface meeting with his Ally account executive. They reviewed his F&I performance metrics and identi- Ally's Relationship Management Center Ally is providing dealers with a better link to the two million leads it funnels to the market monthly with its Relationship Management Center, a web-based CRM tool designed to also serve as a professional marketing fulfillment service. And with just a few clicks of the mouse, dealers can pull from Ally's customer manifests to create Ally co-branded direct mail and e-mail marketing campaigns that can be distributed within 24-48 hours. Dealers can also upload their own customer lists and create custom campaigns that leverage Ally's brand name. fed specifc areas where improvements could be made. "Part of that Blueprint process was to recommend certain ways of achieving new levels of performance, and the Ally Menu Presentation program was one of the major components," Barnes says. "And the program has really helped us to achieve the highest levels possible in our F&I department." Barnes adds that the compliance help he received through the Blueprint program was especially benefcial. But what he likes the most is the consistency Ally brought to his F&I operation. Yes, it has helped increase performance among his F&I producers, but it's also served to protect his dealership. The Ally Approach That relationship approach also extends to other areas of Ally's business. Aside from the Dealer Products & Services sales team Ally Auto puts in the feld to drive its Blueprint program, there are countless individuals working behind the scenes to help dealers protect their operations. "What sets us apart is our people," says Tom Callahan, president of Ally Insurance. "We're in a service industry and we have the best team, the best talent. They care. Every day, they focus in on executing what the dealers need to be successful — in operating a retail business, growing it and competing in a hypercompetitive landscape." Last year, Ally increased its number of dealer relationships by 21 percent, and Russi makes it clear that the company is looking to forge even more dealer relationships this year. It's one of the reasons Ally serves as a full-spectrum fnance source,

Articles in this issue

Archives of this issue

view archives of F&I and Showroom Supplements - 2013