F&I and Showroom Supplements


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STRAIGHT TALK 2 Going 'All In' T he operative word in our new tagline — "It's more than our name, it's our promise" — is "promise." Our promise is that every day we will act as a true ally to our dealer customers. We take it seriously and it is deeply ingrained in our company culture. We're working every day to address the changing market dynamics and have unifed our business units to ensure that we are able to deliver superior customer service. Today, we operate under a set of four strategic priorities, which are designed to ensure that we, along with our dealers, stay ahead of the competition. Our f rst priority is to set the industry bar for service, and that starts with the people working behind the scenes as well as the people we put in the feld. In any service business, as all dealers know, you're only as good as the people you have, and I'm proud to say we've collected the best of the best in this industry. They have the expertise and the passion to deliver value that differentiates us from the competition. Our second priority is to arm ourselves with the best and most valuable products and services in the industry — a mission we've operated under since the company's founding in 1919. But in recent years, we've introduced innovative fnancial products like Ally's Buyer's Choice and created support programs like our Blueprint for Dealer Growth. We're raising the bar again this year with our web-based Performance Development Center and our Relationship Management Center marketing platform. Our third priority calls for an expansion of our customer base. We've done that by adding 100 buyers over the last several years, and we plan to add 200 additional salespeople and underwriters to fuel our growth again this year. We continue to plant small seeds of opportunity in other areas as well, such as the RV business and the high-end luxury segment through our relationship with Maserati. Lastly, we want to create true value that builds the brands of our dealers. At Ally, we recognize that our dealers are our customers, which means our products and services must be designed to help them better serve and communicate with their customers. We've done that through our Vehicle Intercept Program, an initiative launched last year to help our dealers drive showroom traffc. We also make our consumer touchpoints available to our dealers, allowing them to do things such as adding customized messaging to billing statements. This year, we've launched our Relationship Management Center, a unique tool that allows dealers to customize cobranded marketing pieces, as well as send preapprovals to their customers. Together, we have a really unique opportunity right now. We operate in a great industry at a great time, and we can have much success. At Ally, we are truly committed to being all in with you, and helping deliver real value to build your brand. We look forward to working with you and hope you enjoy this issue of Ally Auto. Tim Russi President of Ally Auto Finance

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