F&I and Showroom Supplements


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THE ALLY DIFFERENCE 6 The Ally Difference Dealers can improve customer satisfaction, as well as leverage tools designed to help bolster proļ¬ts per vehicle retailed (PVR), through the use of Ally's full complement of products and services. With its dealer-centric business model, the company offers an extensive portfolio of products and services to help dealers succeed. BY CATHY STEPHENS P at McGrath wasn't surprised to learn that Ally Financial was the No. 1 auto fnance source in 2012. The dealer principal for Cedar Rapids, Iowa-based McGrath Automotive Group says the reason is simple. "What makes Ally's products and services better? They're in our business," he says. "That gives them the upper hand." But it's not just the 1.5 million new and used vehicles Ally fnanced last year that makes it top of mind among dealers, it's the full breadth of products and services the fnance source makes available to its 15,000 dealers. And with dealers expecting a strong year for auto sales and market analysts expecting sales to eclipse the 15 million-unit mark, Ally is beefng up its service to help its dealers capture the business. "The promise, as is implicit in our name, Ally, is to be something way more than a company that just sells products and services to customers," says Bill Muir, president of Ally Financial. "Everything we do here at Ally is with the dealer in mind. That means no stone is left unturned to uncover and deliver the right solutions for our dealers, whether that's training, marketing solutions, inventory management or

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