THE ALLY DIFFERENCE
Dealers can improve customer satisfaction, as well as leverage tools
designed to help bolster proﬁts per vehicle retailed (PVR), through
the use of Ally's full complement of products and services.
With its dealer-centric
business model, the
company offers an
extensive portfolio of
products and services to
help dealers succeed.
BY CATHY STEPHENS
at McGrath wasn't
surprised to learn
that Ally Financial
was the No. 1 auto
fnance source in
2012. The dealer principal for
Cedar Rapids, Iowa-based McGrath Automotive Group says the
reason is simple.
"What makes Ally's products
and services better? They're in
our business," he says. "That
gives them the upper hand."
But it's not just the 1.5 million
new and used vehicles Ally fnanced last year that makes it top
of mind among dealers, it's the
full breadth of products and services the fnance source makes
available to its 15,000 dealers.
And with dealers expecting a
strong year for auto sales and
market analysts expecting sales to
eclipse the 15 million-unit mark,
Ally is beefng up its service to
help its dealers capture the business.
"The promise, as is implicit in
our name, Ally, is to be something way more than a company
that just sells products and services to customers," says Bill
Muir, president of Ally Financial.
"Everything we do here at Ally
is with the dealer in mind. That
means no stone is left unturned
to uncover and deliver the right
solutions for our dealers, whether
that's training, marketing solutions, inventory management or