F&I and Showroom Supplements


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THE ALLY DIFFERENCE 8 new CRM tool. "When a customer calls in to get a payoff, that's a hot lead," she says. "And our new system gives that lead to the dealer, fnding a more effcient way to capture and convert that lead into a sale." And with a number of consumers who took advantage of leasing's resurgence in 2010 expected to return to the market this year, the CRM tool should play a key role in connecting dealers with those customers. But that's just one of the initiatives Ally has in play this year to funnel customers to its dealers. Ally also offers a slew of loyalty marketing programs to help its dealers' branding efforts, including targeted billing statement messaging, statement inserts and marketing web tiles. The company also is continuing its Vehicle Intercept Program, which it launched last year to allow dealers to showcase new vehicles at local community gathering places like restaurants. Following a brief vehicle demonstration, consumers receive a special proAn Ally Intercept event at a Starbucks helps attract potential customers for Fiat of Clear Lake in Webster, Texas. Ally teams with the Bob & Chuck Eddy Chrysler Jeep Dodge & RAM dealership in Austintown, Ohio, for a Vehicle Intercept Program event at the local Quaker Steak & Lube car-themed restaurant. motional code to visit a participating dealership and take a test drive. If they complete the test drive, they receive a $50 gas card. "Our ultimate goal is to help dealers sell more vehicles," says Andrea Riley, Ally's CMO of Dealer Financial Services. "The vehicle Intercept Program is another creative initiative designed to help dealers grow their business while also giving us the op- Part of the Package Ally isn't just a source for consumer financing. It also offers a slew of products and services aimed at helping dealers diversify and protect their businesses. Here's a breakdown of the company's property and casualty insurance offerings and its Commercial Services Group. Property & Casualty Insurance Ally's dedicated team of dealer insurance specialists prepare a comprehensive analysis of the exposure a dealer and his or her operation faces, then delivers an insurance program specifically designed to meet those needs. Ally offers a full suite of solutions designed to keep dealers and their operations protected. It's also one of the largest providers of insurance for auto dealership inventories, whether financed or owned. Wholesale inventory insurance benefits include a nationwide claims service, loss prevention, reimbursement for moving vehicles out of harm's way, impending storm notification and salvage expertise. Ally also employs response teams who are deployed within minutes of a disaster to help dealers get their operations back online. Kerry Whelan of Buff Whelan Chevrolet in Sterling Heights, Mich., witnessed fi rst- hand how quickly Ally's teams respond. "The only thing faster than the hail storm itself was Ally's response," she says. "We were able to operate our business throughout the whole process, which otherwise could have been a major loss of revenue." Ally also offers Garage insurance, which it makes available through a partnership with a nationally recognized commercial insurance company. Protections include liability for auto and garage operations, property coverage, business income, crime, computer fraud, workers' compensation and much more. The Commercial Services Group Ally operates the most robust Commercial Services Group in the marketplace. It provides the tools and services dealers need to increase sales and satisfaction among commercial customers. Ally's "up-fit" financing covers both the vehicle cost and the typical aftermarket customizations needed for the commercial business customer. Dealers can finance vehicles and establish lines of credit in the business' name. Here are some benefits of Ally's commercial vehicle line of credit:

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