F&I and Showroom

NADA 2014

F&I and Showroom, the industry's leading source for F&I, sales and technology

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Contents Endorsed as the offcial publication of the Association of Finance & Insurance Professionals NADA 2014 Special Edition Features Compliance Finance & Insurance 6 Regulatory Hot Spots for 2014 The "Father of the F&I Menu" offers his list of 10 regulatory hot spots for 2014, several of which fall outside of the F&I manager's jurisdiction. 6 Management 10 Show Planner If you're heading out to this year's NADA Convention and Expo, make sure you take the following six steps before you pull the trigger on a new software tool for the dealership. 10 Dealer Profle 12 Optimized for Mobile The F&I director at MercedesBenz of Coral Gables says proft per retail unit increased 16% when his dealership switched from paper to an iPad-based menu. Profts have stayed strong ever since. 12 Finance & Insurance 16 Hybridizing F&I F&I trainer says F&I pros shouldn't fear the interest dealers are showing in combining the roles of sales and F&I. From his experience, the F&I manager remains a critical component of such a process. 16 18 Delivering on F&I's Promise After sitting through a few less-than stellar F&I performances, the magazine's resident F&I pro recalls advice his father once gave him. It was a recommendation every F&I department should take to heart. Industry Spotlight 24 Online Checkout Though the fate of Tesla's attempts to break away from the dealer franchise model remains to be seen, there's one piece of its business model dealers are gradually getting on board with. Technology 30 3 Pillars of Digital Marketing Media strategist says digital marketing's three core principles will not only help you cut through all the tech jargon and acronyms, they'll serve as your guide in this everchanging marketing space. Finance & Insurance 36 Building Bigger F&I Muscles Software expert makes a case for making the switch from paper to emenu, and he's got stats to back it up. Departments 18 4 Editorial 2 F&I and Showroom NADA 2014 38 AFIP 40 Legal 43 Ad Index 44 Mad Marv BACKGROUND PHOTO BY ŠISTOCKPHOTO.COM/HOCUS-FOCUS, IPAD PHOTO COURTESY OF MERCEDES-BENZ OF CORAL GABLES

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